Dairy farmers are required by federal law to pay 15 cents per hundred pounds of milk sold into a checkoff program administered by the U.S. Department of Agriculture. Ten cents of the checkoff money goes to regional marketing/promotion programs, and the remaining nickel goes to national programs.
A Journal Sentinel review of financial records from Dairy Management Inc., a nonprofit based in Rosemont, Il., shows that it received about $155 million of the checkoff cash in 2017.
It uses the cash to promote dairy products through a variety of marketing efforts including advertising and partnering with the NFL, major retailers and others.
The Journal Sentinel interviewed farmers who pay the checkoff and expressed anger with the salaries paid to leadership, as dairy farmers struggle to make ends meet. Subscribers can read the full story here.
Here are five takeaways from the investigation:
Dairy Management executives are thriving as family dairy farmers struggle
In 2017, 1,600 farms shut down nationally, including 503 in Wisconsin.
In that same year, the top 10 executives at Dairy Management were paid more than $8 million in salary and benefits.
Thomas Gallagher, who has been the Dairy Management CEO since it was incorporated in 1995, was paid $899,810 in 2017.
Dairy Management’s CEO is paid more than others
Gallagher’s 2015 and 2016 pay packages were more than double the median paid to CEOs at large nonprofits in those years, according to Candid, a group that analyzes nonprofits.
Gallagher’s pay package has topped $1 million three times from 2013 to 2017, IRS records show:
2015: $1.36 million
2016: $1.011 million
2017: $899,810
Dairy farmers pay more than beef or pork producers
There are about two dozen federally mandated checkoff programs requiring farmers to pay in to help market their commodities. The programs cover all kinds of producers, ranging from Christmas tree farmers to cattle ranchers.
All told the programs collected $895 million last year, with the dairy checkoff programs bringing in about $420 million or nearly half the total.
The checkoff calculations vary from commodity to commodity, but any way you cut it, dairy farmers pay more than beef and pork producers.
At current prices, for every $100 sold:
Dairy producers pay 80 cents into the checkoff program.
Pork producers pay 40 cents.
Beef producers pay about 7 cents.
Dairy Management has formed expensive partnerships with the NFL and others
In recent years, Dairy Management has forged partnerships with a variety of companies and entities in the hopes of increasing sales. Per-capita milk consumption in the United States has fallen, or remained flat, every year since 1985.
Among its partners is the NFL, which has received $25 million from 2013 to 2017 for a variety of efforts, including promoting physical fitness and healthy eating habits among students.
Dairy Management also paid $55 million to the world’s largest independent PR firm, Daniel J. Edelman Inc., for “agency services,” IRS records show.
