“I got into it about a year ago now, and I try and post two videos a week on YouTube to try and keep subscribers and content rolling.

“I’d seen other dairy farmers around the world doing it on YouTube and I found some of it quite interesting, but nobody was really that big into it here in New Zealand,” he says.

Macky says he thought there was a gap in the market there because “I’d say we have one of the best farming systems in the world, having all of our cows outside the whole year and limited infrastructure compared to what they have”.

“So, I thought I’d give it a go; I had nothing to lose so I bought a camera and started filming.”

He says there’s scope for other farmers to get involved in social media, but it’s difficult to get into it and with little reward.

“I’m only really just scratching the surface at the moment.”

However, Macky says the feedback he has received on his videos and posts has been great.

“They love it. I get a lot of farmers commenting on the once-a-day system.”

He says that while most of his following comes from the UK and Ireland, there are a fair few South Americans who respond to his videos with questions about things like labour issues and running a low-cost system.

“But it’s cool hearing from just so many people that like them, obviously, some people don’t and it’s very far and few between.”

He thinks his point of difference from other farmers who are popular on social media is the combination of the oncea- day milking system he uses and that he milks Jersey cows.