Dairy products | Xinjiang dairy products gain popularity among China’s youth

Xinjiang dairy products have become popular amongst the young generation, especially amongst younger millennials and Generation Z.

Sales of dairy brands from the Xinjiang Uygur Autonomous Region skyrocketed over 200 percent compared to the previous three quarters during the Double-11 Shopping Festival in 2021, according to data released by Alibaba’s Tmall marketplace.

Numerous food reviewers on Chinese social media such as the Twitter-like Weibo and the lifestyle platform Red said that milk and dairy brands such as Maiquer, Garden, Terun, and Xiyuchun tasted very rich and creamy, especially when heated.

Xinjiang dairy products gain popularity among China's youth — Reviews of Xinjiang dairy products on social media.

Competition among dairy products can be quite fierce for Xinjiang’s major dairy product companies because a lot of pastures happen to be located within the World Golden Milk Source Belt between latitudes of about 40-50 degrees north. The climate in that region is conducive to the growth of juicy, fresh foraging grass.

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