Dairy Demand | Three areas of focus for Fonterra

Fonterra will focus on three areas to achieve its 2030 ambitions.

Medical & Lifestyle protein-based beverages – lifestyle beverages has a market size of US$9.2b, growing at 6.4% per year.

“We have well established internal capability in this space, differentiated solutions through out advanced proteins, and an existing global customer network,” Komal Mistry-Mehta says.

Probiotics in Asia – the Asian probiotics market is valued at US$1.54b and growing at 11.6% per year.

Mistry-Mehta says two of Fonterra’s probiotics ‘superstrains’ are currently highly regarded in market because of the depth of human clinical research backing their effectiveness.

“Mental wellbeing is the top and fastest growing consumer concern globally. We know our lipids, probiotics and proteins have a role to play in improving mental wellness.

“It is an exciting time for the food industry as investment in health, data and technology are rising and we are excited to be part of this journey to provide better nutritional solutions to customers and consumers around the world.”

Look also

Milk Marketing Makeover: What You need to Know to about new FMMO Reforms

In the coming weeks, a significant decision awaits dairy farmers as they prepare to cast their votes on a critical package of milk marketing reforms.

You may be interested in

South Dairy Trade N°65: Dairy Prices in Argentina and Uruguay Report and Analysis

Milk Marketing Makeover: What You need to Know to about new FMMO Reforms

Wisconsin Farmer Calls Election Results a Disaster for Agriculture

Topics |
Dairy Demand, Dairy farmers, Dairy industry, Dairy Processors, Dairy production, Farmers, Fonterra, Milk

Legal notice about Intellectual Property in digital contents. All information contained in these pages that is NOT owned by eDairy News and is NOT considered “public domain” by legal regulations, are registered trademarks of their respective owners and recognized by our company as such. The publication on the eDairy News website is made for the purpose of gathering information, respecting the rules contained in the Berne Convention for the Protection of Literary and Artistic Works; in Law 11.723 and other applicable rules. Any claim arising from the information contained in the eDairy News website shall be subject to the jurisdiction of the Ordinary Courts of the First Judicial District of the Province of Córdoba, Argentina, with seat in the City of Córdoba, excluding any other jurisdiction, including the Federal.