Milk, cheese and yoghurt feature prominently at mealtimes in households across the country according to findings of national research of 1,500 Irish adults by the European Milk Forum (EMF) as part of its “Dairy in a Healthy and Sustainable European Food System” campaign. As one of Ireland’s oldest indigenous industries, dairy is a fundamental part of our national heritage, and these findings show Irish consumers continue to support and trust in the industry.
Key purchasing considerations for consumers are nutrition and taste with 77% regarding dairy as a healthy and nutritious addition to their diet; 66% value the delicious taste of dairy while 48% believe dairy products are fresh and not highly processed.
Three out of every five believe that dairy can continue to feed the world in a sustainable way while 69% regard dairy as a vital part of rural communities and regional economies.
Speaking at a recent visit to the award-winning Connelly dairy farm in Tuam, Co. Galway, Zoe Kavanagh, Spokesperson for the European Milk Forum in Ireland and Chief Executive of the National Dairy Council, welcomed the findings citing the enduring popularity of dairy products in households across Ireland and the valuable food-producer role played by Irish dairy farmers.
Ms Kavanagh said that while the research findings were positive overall for the dairy sector, consumers are conscious of the climate crisis and want to see industry continue to take more steps towards sustainability.
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