The acquisition will include two factories and the ‘Umnitsa’ and ‘Sami s usami’ brands, as well as the rights to the Heinz Baby brand for a limited period of time, according to Russian newspaper Kommersant.

A Kraft Heinz spokesperson commented: “We anticipate closing the deal in the second half of 2023 (Q3) and will continue working with Chernogolovka post-completion to ensure a smooth integration”.

The agreement follows the sale of Kellogg Company’s operations in Russia to Chernogolovka, which was announced at the end of 2022.

Kraft Heinz estimates the deal’s value at RUB 2.5 to 3 billion (approx. $32.6 to $38.6 million), according to Kommersant. However, this has not been confirmed by either company.

Chernogolovka has its own infant food business offering products such as mini bottles of water, juices and children’s meatball meals.

The deal is subject to regulatory approval and is expected to close this summer, Kommersant reported.