Président Lighter Slightly Salted Spreadable Butter, with 50% less fat compared to standard butter, is rolling out this week in 250g tubs.
This new spreadable NPD is claimed to be the first to market lighter spreadable butter offering a genuine dairy product, with no added vegetable oils. The product is made in Brittany with milk and cream.
Héloïse Le Norcy-Trott, Group Marketing Director for Lactalis UK & Ireland, commented: “We are delighted to announce the launch of Président Lighter Slightly Salted Spreadable Butter. Like all our NPD, this launch has been grounded in consumer insights. We know that shoppers are increasingly concerned about their health, with low-fat content ranking highly in consumer purchase decision making. Despite health being a top priority for shoppers, they still want products to meet their taste and quality expectations, and we know that our new Président Lighter Spreadable is sure to delight!”
Président Lighter Slightly Salted Spreadable Butter is the first NPD from the French brand in the UK butter segment since the launch of Président Sea Salt Crystals butter back in 2018. Président is currently driving value growth into the Spreadable Butter category growing by 9% in value sales YoY vs 1% for total market.
Président Lighter Slightly Salted Spreadable Butter 250g is listed in Waitrose stores with an RRP of £2.90.
