The cheesemaker sports a refreshed look, garnering attention with newly launched items, packaging, and a creative campaign…
Saputo USA is changing up its portfolio, bringing more goat to the cheese aisle. The cheesemaker’s Montchevre brand recently announced the launch of its new brand campaign, encouraging consumers to Make Mischief with Montchevre. Accompanying this campaign is a fresh new look to its packaging, along with playfully delicious new products and flavor combos hitting grocery retail shelves later this fall.
“Goat-cheese demand continues to rise, as does consumer demand for complementary and complex flavor combinations,” said Jenny Englert, Marketing Director. “With the Montchevre brand, we’re purposely mischievous in our innovations and always looking for those unique flavor profiles and product combinations that break the norm and help us stay ahead of trends and consumer demand.”
The campaign features a series of comical ads highlighting innovative flavors and products inspired by very mischievous goats. In addition to its fully integrated brand campaign launching in late June, consumers can expect new Montchevre Duos heading into summer and fall. Shoppers will find Sweet Hot Peppers + Garlic & Herbs and Blueberry + Lemonade. Montchevre Duos are available for shipping in August and will hit shelves as early as mid-fall.
In addition, the release noted Montchevre has an expanded line of goat cheese toppers with a new flavor. Thai Sweet Chili is the newest flavor in the topped line portfolio. This new flavor is expected to hit retail shelves in early fall. This unique format meets consumers’ desire for elevated snacking and has seen great success since the 2022 launch of the Cranberry Port and Roasted Red Pepper flavors.
Coupled with these new releases is a revamped look. The new packaging includes a horizontal orientation for its fresh goat cheese logs, as the company continues to see the category merchandised horizontally on the shelf. Of course, the iconic gingham pattern will be kept for a harmonious look across the portfolio.
