Demand continues to be strong for grab-and-go cheese products sold at grocery retail.
The reasons?
“Families’ busy schedules and the desire for easy, filling snacks that can go anywhere,” said Nicole Austin, marketing manager for Saputo USA.
Saputo’s Frigo Cheese Heads brand features a variety of on-the-go snacks that encourage creative snacking and self-expression, she said.
The No. 1 branded string cheese on the market, Frigo products range from regular or light string cheese to cheese and meat combo packs. Each string has 6 grams of protein and just 90 calories.
New to Saputo’s snacking lineup is Whole Milk String Cheese, which fills a gap in the cheese snack space, Austin said. Available at Harris Teeter, Hannaford, HEB and Stop & Shop, the new product is a good source of calcium and has five grams of protein.
Saputo also uses its grab-and-go cheese lineup as a platform for its charitable endeavors.
The company is celebrating the 10th year of its Frigo Cheese Heads Build a Bright Future campaign, which supports inspiring youth working to achieve their dreams of building a brighter future for themselves and their communities through business- or community-building ideas.
Aligned with the brand’s mission to encourage tweens and teens to embrace individuality and creativity, winners in the campaign will receive a cash prize along with online leadership courses and mentorship from partner organization Whatever It Takes (WIT).
