High-protein dairy brand Nestlé Lindahls has launched its first UK multi-channel animation campaign to highlight the importance of refuelling in all stages of the fitness journey.
Running until 31 March, the ‘Good Move’ television, broadcast video-on-demand and social media commercial looks to acknowledge that not everyone is a regular gym goer who wants to be served with high-intensity messaging that is often associated with fitness.
In a bid to be an encouraging mentor of all fitness journeys, the brand’s campaign highlights the importance of refuelling with its high-protein Kvarg, which is also fat-free and low-sugar.
Each pot contains 15g of protein, with flavours including raspberry, vanilla white chocolate, and stracciatella.
The TV commercial comes as an extension of the Good Move campaign launched by Lindahls last year, celebrating everyday moments. The second iteration has been designed to continue this messaging.
The campaign will run across ITV, Sky, Channel 5, Channel 4 and Food Network, as well as BVOD and social media for the five-week period.
Lactalis Nestlé Chilled Dairy marketing manager Matt Davis said: “At Lindahls, we’re committed to celebrating every daily decision that our customers make – no matter whether it feels big or small.
“We believe in the importance of being there to support our consumers at whatever stage of their fitness journey they might be at, and partnering with them to meet their goals. With this multi-channel campaign, we’re excited to see what new audiences we’re able to reach and connect with, as they embark on their own journeys with us as their perfect protein partner.”
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