Grass-fed pizza topping is gaining favour with South Korea’s consumers.
South Koreans’ appetite for Fonterra’s mozzarella cheese product is growing, with a leading retailer recently boosting demand through its hypermarket chain.
Emart Traders, a big box warehouse chain that carries a wide range of food and non-food products, has started serving pizzas topped with the co-operative’s IQF mozzarella at its Traders cafés.
The café chain recorded 7 million customers in 2024.
Richard Allen, president of Fonterra global markets (ingredients), said Emart’s custom for the stretchy cheese product hinged on several factors.
He said Koreans also appreciated the consistent high quality of the product.
The giant retailer has partnered with Fonterra to showcase the benefits of grass-fed dairy.
That includes in-store displays advertising Fonterra’s mozzarella as “golden cheese full of aroma, taste and freshness”, thanks to the cows who graze outside year-round on grass.
Cheese consumption in South Korea has soared by 160% over the past decade. Dairy news website Bullvine reports the lift has come despite stagnant domestic milk production and is spurred by adoption of Western diets and an aging population.
Increasingly, cheese is found as an ingredient in traditional recipes, used to temper spiciness in dishes, including ramyeon noodle combinations.
Fonterra exported over 20,000 tonnes of cheese to South Korea in 2024, with mozzarella comprising a small but growing portion of that.
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