The continuous recognition of Clandeboye’s work with Chinese consumers speaks volumes about Fonterra’s deep understanding of this vital market. It reflects not only the superior quality of its dairy products but also its effective engagement and tailored strategies to meet the evolving preferences and demands of Chinese households. This long-standing success is a testament to meticulous market research and strong consumer relations in a key export region.

Winning this award for half a decade running solidifies Fonterra’s reputation for excellence and innovation in one of the world’s largest and fastest-growing dairy markets. Such consistent accolades build immense brand trust and loyalty, providing a significant competitive advantage. This enduring success in China is a critical component of Fonterra’s overall global dairy economics and export strategy.

The significance of the Chinese market for New Zealand dairy cannot be overstated. As a major importer of dairy products, China represents a cornerstone of Fonterra’s business model. Consistently securing consumer awards in this market translates directly into strong sales volumes and reinforces New Zealand’s position as a preferred supplier of high-quality dairy to Chinese consumers.