A record-breaking Blue Ribbon Dairy Products Auction at the Wisconsin State Fair raises $81,435, celebrating top-tier dairy products and makers.
Wisconsin's Dairy Stars A Record-Breaking Auction
Team Emmi Roth – Monroe was named the Grand Master Cheesemaker at the 2025 Wisconsin State Fair Blue Ribbon Dairy Products Auction on Thursday, August 7. Roth Grand Cru® Original Wheel was sold for $6,300 to Old World Creamery. Photo courtesy Wisconsin State Fair

High-Stakes Bidding Highlights the Best of Wisconsin’s Dairy Industry, Fueling a New Generation of Producers.

The annual Wisconsin State Fair Blue Ribbon Dairy Products Auction has once again showcased the best of the state’s agribusiness sector, with a record-breaking event that saw top-tier dairy products sold for thousands of dollars. The auction, a highlight of the fair, celebrates the craftsmanship and quality of Wisconsin’s dairy industry while also serving a higher purpose. The proceeds from the event are crucial, funding student scholarships and dairy promotion efforts, thereby investing directly in the future of the industry. This year, the auction raised a record $81,435, demonstrating the strong support and financial vitality of the sector.

The competition saw some familiar names rise to the top. Emmi Roth – Monroe was crowned the Grand Master Cheesemaker, with their Roth Grand Cru® Original Wheel fetching a winning bid of $6,300. Other top honors went to Weyauwega Cheese for Grand Champion Butter and Klondike Cheese Co., which swept the Grand Champion titles for both Sour Cream and Yogurt. This level of recognition reinforces the reputations of these companies as leaders in their respective categories and provides valuable branding for their premium products.

The event featured a diverse range of products, from classic staples to unique artisanal creations. The Grand Champion Milk was awarded to Weber’s Farm Store for their 2% Fluid White Milk, while The Creamy Pig took home the Grand Champion Custard prize for their Hollander Chocolate Velvet Lava Saffron. The auction also highlighted some impressive data points in dairy economics, with a gallon of Tahitian Treat vanilla custard from Barron County Organics selling for a staggering $1,400, making it the most expensive product sold by weight.

The success of the auction underscores the strong consumer and industry demand for high-quality, locally produced dairy products. The buyers, who are often business leaders and dairy enthusiasts, are not just purchasing a product but are investing in a tradition of excellence. Their support helps solidify Wisconsin’s reputation as a global leader in dairy production and innovation, a point of pride for the state’s farmers, manufacturers, and analysts alike.

Ultimately, the Blue Ribbon Dairy Products Auction is more than just a competition; it is a vital part of the state’s dairy ecosystem. It provides a platform for showcasing superior quality, creates a competitive environment that drives innovation, and generates essential funding for the next generation of dairy professionals. The event serves as a powerful reminder of how tradition and community support continue to fuel the growth and prosperity of a cornerstone American industry.

Source: Brownfield Ag News: Wisconsin State Fair Dairy Product Winners

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