The awards, which will be judged by a panel of industry experts, are designed to celebrate trade show innovation in a variety of categories. This includes awards for Best New Exhibitor, Best Outdoor Space, and The Showstopper, as well as a new award for the Most Interactive booth. This is a key piece of data journalism, as it signals a growing emphasis on exhibitor engagement and immersive experiences at major industry events.

The establishment of these awards aligns with the World Dairy Expo’s prestigious status. The event was recently honored as one of the Top 100 Trade Shows of 2024, solidifying its position as a premier destination for the international dairy community. By spotlighting top exhibitors, the Expo aims to encourage higher standards of presentation and interaction, benefiting both attendees and participating companies.

The awards will be announced on September 30, with the official presentation taking place the following day. This timing coincides with the Expo, which is scheduled to run from September 30 to October 3, 2025, in Madison, Wisconsin. The new award system provides an extra incentive for exhibitors to stand out and a new layer of excitement for the thousands of attendees from the world of dairy economics.