During the discussion, Lindberg underscored the USDA’s firm commitment to securing “fair and reciprocal trade agreements.” This pledge resonated strongly with the Wisconsin dairy market representatives, who see new export opportunities as vital for future growth. The Wisconsin Cheese Makers Association (WCMA) in particular presented its three-part Trade Policy Plan, a proactive document developed to help shape the national trade agenda for the dairy supply chain.

Leaders from both the WCMA and Dairy Farmers of Wisconsin (DFW) were encouraged by Lindberg’s focus on actively seeking out new markets and working to reduce existing trade barriers. They stressed that such efforts are essential for the long-term health of the industry, as a diversified export portfolio is key to strengthening rural economies and ensuring the stability of dairy economics. This strategic approach aims to move beyond traditional markets and create new avenues for growth.

The article highlights the collective effort of key industry organizations to shape national policy. The meeting brought together prominent figures from the WCMA, including Rebekah Sweeney and John Umhoefer, as well as representatives from the DFW, such as Janet Clark and Chad Vincent. Their collaborative engagement with the USDA demonstrates the industry’s unified front in advocating for policies that will benefit producers and manufacturers across the entire dairy supply chain.