Still, most people understand that it’s basically about not eating anything produced by animals, right?
Well, it seems that a surprising number of people thought goats milk was vegan.
The study, of 2,004 UK adults by meal kit company HelloFresh, found one fifth thought that just because goats milk isn’t from cows, it was suitable for vegans.
And it’s not just older people who don’t understand the move towards veganism – 20% of 18-34 year-olds thought vegans can consume eggs.
The study looked into how much Brits know about where their food comes from.
One in 10 adults are under the impression that tofu is a type of mushroom, while a fifth mistakenly think veal comes from a deer – rather than a calf.
11% of those asked think tea is grown in the UK when most of it is shipped from Asia and 4.2% thought bacon comes from cows.
The study also revealed that half of those asked would struggle to cook basic meals like smashed avocado on toast, lasagne or a basic curry.
And 22% are unable to put together a traditional Sunday roast – with 10% of those saying they’ve no intention of learning.
HelloFresh head chef Andre Dupin said: ‘It’s surprising to see that some of the most popular foods, as well as things that Brits have always held dear to them, are difficult for people to cook from scratch and they struggle with knowing where it’s from or when it’s in season.
‘We found that 61% of Brits didn’t know how to cook the national favourite, chicken tikka masala.
‘Scratch cooking and getting hands on with ingredients at home is one of the best ways you can begin to understand the origins of food.’