The Goodness Chocolate Flavoured Milk also contains 25% less sugar than regular chocolate milk, reflecting the wider trend towards lower sugar and better-for-you products.
The new milk is available as both a single portion 300ml size and a share/family sized 1.5L bottle.
Lion Dairy & Drinks Marketing and Innovation Director Darryn Wallace said it was an exciting addition.
“Our vision is to deliver sustainable, enjoyable nutrition to help people live well, and to offer consumers a wide range of delicious and nutritious products to suit their taste,” Mr Wallace said.
“Dairy Farmers A2 Goodness Chocolate Flavoured milk comes from the goodness of free roaming, pasture-raised, Australian cows. We know how popular A2 protein milk is, so it’s a natural fit for our iconic Dairy Farmers brand to offer consumers greater choice, starting with our Australian-first fresh A2 chocolate flavoured milk.”
Both pack sizes are available now in Coles stores across VIC, NSW and ACT as well as select leading retailers.
