No eye-poppers in this year’s report. A small uptick in yogurt, a gain in butter as it marches back to 1960’s-level consumption, increased buying of both full-fat and lower-fat ice cream – because what’s a lockdown without ice cream? And fluid milk consumption held steady, belying the haters who always use receding prominence as fake evidence of the “death of dairy” even as gains among other dairy products more than outpace any fluid losses.

In the end, “steady” is what dairy’s been all about. At a time when everything from public health to supply chains have been in upheaval, consumers can count on dairy – for quality, for nutrition, for affordability, and for care in its creation.

2020 is over, and 2021 hasn’t been a picnic either. But we do know – and the data does show – what consumers have counted on throughout. Dairy farmers are proud to provide products that keep the country nourished. They will continue to meet that steadily growing need until current challenges have passed – and far, far beyond.