Leading the push for enhanced nutrition is the introduction of a new high-protein range under the Masters Milk brand, specifically targeted at the Western Australian (WA) market. This range delivers a substantial 36g of protein per 600ml carton and is formulated as a sugar-free option. The new WA offerings include Chocolate Protein 600ml and Iced Coffee Protein 600ml, alongside a larger Chocolate Protein 2L format, appealing directly to fitness and health-conscious consumers.

The existing Dairy Farmers Protein Smoothie line, a significant performer for the company since its April launch, has also been reinforced with two new flavor extensions: Vanilla and Mango. Each 330ml bottle is packed with 30g of protein, alongside functional ingredients such as prebiotics and electrolytes, plus nine essential nutrients, positioning them squarely for post-exercise recovery and sustained satiety. This line is a proven success, with sales already nearing 5 million bottles, averaging 15 bottles per minute.

On the seasonal and flavored front, Bega has launched a limited-edition flavor under its popular Dare Iced Coffee brand: the Strawberry Mocha Latte. This product blends coffee with chocolate and strawberry notes, featuring a powerful kick of 200mg of caffeine while maintaining a relatively low profile of 120 calories per serve. Packaged in distinctive bright pink cans, this summer-focused product targets impulse purchases in petrol and convenience stores, capitalizing on seasonal consumer trends.