17 Mar 2025

Fonterra | Beyond Milk: Fonterra’s next frontier

Fonterra CEO Miles Hurrell opens up about steering the export giant through geopolitical turbulence, shifting consumer demands, and the push for sustainability.

After a rocky ride in the late 2010s, Fonterra has refined what it’s selling and who it’s selling to, focusing on serving businesses. With an aging global population and a wellness boom, Fonterra is ramping up investment in R&D to pursue products for health and medical nutrition. Miles describes the opportunities presented by Southeast Asia’s growing middle class, even amidst Trump’s looming tariffs and a shakier Chinese market.

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