“Dairy Pride solves the problem by requiring FDA to enforce what its own standards of identity state: that ‘milk’ is a term reserved for animal products, and that plant-based drinks or beverages shouldn’t be allowed to use dairy terms in their labeling.”
Contradicting guidance
Jeff Lyon, general manager of FarmFirst Dairy Cooperative in Madison, echoes Mulhern. “It’s extremely frustrating that FDA’s recently released dairy draft guidance contradicts their own regulation and definitions, allowing non-dairy products to use dairy names,” he says.
“For years, FarmFirst has been engaged on the issue to require FDA to enforce milk standards of identity, which prohibit using dairy terms on non-dairy products. We commend Sen. Baldwin for her persistent efforts to hold the FDA accountable through her direct communication with FDA and the reintroduction of the Dairy Pride Act,” Lyon adds.
Kevin Krentz, president of the Wisconsin Farm Bureau Federation, says FDA cannot choose which regulation to enforce and which it will ignore. In this case, federal regulations are clear, and FDA still chose to issue guidance in conflict with its own definitions, hurting Wisconsin farmers in the process.
“If federal agencies are going to ignore their own regulations, Congress must act to force compliance and protect farmers,” Krentz says. “Wisconsin Farm Bureau is in full support of Sen. Tammy Baldwin’s introduction of the Dairy Pride Act, which would force the FDA to abide by their own definitions.”
Misleading labeling has run amok in the American food industry, confusing consumers and putting dairy farmers at a disadvantage, according to Darin Von Ruden, president of Wisconsin Farmers Union says. “ It is time we clear up the confusion around food labels by recognizing that ‘milk’ originates from mammals, and items masquerading as such are often not nutritionally interchangeable.”
Bipartisan legislation introduced in both the Senate and House would require plant-based dairy alternatives made from nuts, seeds, plants and algae to no longer be used as dairy terms on milk, yogurt or cheese products. It awaits Congress decision later this year.