Hard hit by the state’s record drought, California’s dairy families launched a public information campaign designed to highlight their continued investments in technology and innovation to dramatically reduce water use.
The campaign includes a multi-media effort with statewide radio and digital advertising, public relations effort and partnerships on public radio stations.
Led by the California Cattle Council, the campaign highlights the leadership of California dairy farmers in reducing water use by 25 percent this year, according to data from the California Dairy Research Foundation. That’s in addition to cutting water use by half since 2000.
Over the past 50 years, the amount of water used per unit of milk produced has decreased more than 88 percent, primarily due to improved feed crop production and water-use efficiency, reports the Foundation.
Nicholson-Stratton says the campaign also stresses that California dairy farming families are leading the world in environmental sustainability.
Since 2013 California’s dairy farmers have led the world in reducing methane emissions. These voluntary efforts further California’s objective to reduce methane emissions from manure by 40% by 2030. The amount of greenhouse gas emissions per each unit of milk produced also has decreased more than 45 percent, due to increased milk production efficiency, including advancements in genetics, efficiency, nutrition, comfort, and adaption of best management practices he says.
In addition, a recent report by the Foundation noted that land use required to produce a gallon of milk has been reduced by 89 percent.
“Our contributions to California’s climate goals are unrivaled throughout the world – as California offers the unique environment where dairy cows can help reduce our greenhouse gas emissions,” said Nicholson-Stratton.
