The California State University, Fresno Foundation, in partnership with the California Dairy Innovation Center (CDIC), has announced the receipt of a $1.8m award from the U.S. Department of Agriculture’s (USDA) Agricultural Marketing Service.
Cows grazing in the Californian countryside, with wind turbines on the hills behind

The award is to create a “Pacific Coast Coalition” to support dairy businesses in California, Oregon and Washington in the development, production, marketing and distribution of dairy products.

Dairy Business Innovation Initiatives provide direct technical assistance, educational support, and grants to dairy businesses.

The Pacific Coast Coalition will be led by host California State University, Fresno and will implement programs in partnership with CDIC and collaboration with Cal Poly, San Luis Obispo, the University of California, Davis, Humboldt State University and Oregon State University.

The CDIC, and its steering committee, will serve as an advisory board to the coalition, bringing a business perspective, and assisting with a sub-awards program which will make $300,000 in grant funding available to regional dairy businesses for innovation-related investments annually for three years.

Through the program, Fresno State and collaborating institutions will deliver hands-on technical assistance to dairy businesses, providing access to laboratory space and equipment to facilitate development and innovation. The coalition has a focus on education as well and will offer learning opportunities on technical topics and related areas of interest such as supply chain innovation, distribution, packaging, marketing, and branding strategies.

Developing the regional workforce by offering online and bilingual programs will be key to offering opportunities for growth to the region’s diverse population while meeting the dairy industry’s needs. Recognizing the necessity of collaboratively addressing the significant issues facing the Pacific Coast region’s dairy industry, Fresno State will leverage its technical expertise and research capabilities in value-added dairy innovation with academic and business partners.

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