Copy on the NOFFP website reads that unless these farms “find alternate outlets, they will face dire financial futures, including closures for many”—urging consumers to take “quick action” to save organic dairy farms in the Northeast. “If only 10 percent of consumers in this region purchased just one additional pint per week of regionally produced organic dairy products, this would equal the entire output of these 135 farms. WE CAN SOLVE THIS CRISIS!”

The website includes a map of the 135 “at-risk farms” that lost their contracts or will lose them in the near future, suggesting that a consumer’s pledge would go directly to supporting those farms. Recently, high-profile celebrity chefs such as Tom Colicchio and Dan Barber have promised to source half of their dairy orders through the organization’s 33 participating brands—various farms and retailers that include Stonyfield Organic (which controls 13.3 percent of the organic yogurt market in North America). However, none of the farms listed on the website are those whose contracts were terminated last year.

One of the NOFFP’s fiscal sponsors, the Maine Organic Farmers and Gardeners Association (MOFGA), says the market for local dairy is strong, and groups such as NOFFP will help sustain a long-term demand for the product. “There’s no reason for a gallon of milk on the grocery store shelf in Maine to come from dairies based in other regions of the country. The NOFFP offers a clear way for consumers to understand where their milk comes from,” said MOFGA executive director Sarah Alexander in a statement.

The mission to raise the profile of organic dairy in the region is an admirable one, but NOFFP’s announcements and messaging imply a direct connection to the exact farms affected by the contract terminations, which misleading at best. It’s unclear how much dairy the organization has already helped to sell or will help sell in the future.

Farmers Find Immediate Solutions

For now, the Rooneys are working out the last of their contract with Horizon, but they will soon move over to Organic Valley and become members of the co-operative. The Wisconsin-based company recently signed 80 letters of intent, picking up the bulk of the 135 farms whose contracts were abruptly severed last year. Organic Valley is also listed as an NOFFP partner, so the farms that have since signed on with it could theoretically benefit if people pledge to purchase their dairy.

“We wanted to get out there and give these people some assurances that we were going to bring them on,” says Travis Forgues, executive vice president of membership for Organic Valley. The letters of intent state that the farms will be picked up by Organic Valley when their current contracts end—or, if the farmers or Horizon choose, to initiate a 30-day notice period. “It gives us some flexibility to make sure we’re taking on the milk at the appropriate time. We could have waited until the summer and done a membership agreement when we were ready to do it. But I don’t think that helps the mental stability, the anguish, of these farmers.”

One of the reasons Danone gave for dropping the contracts last year was in part because of shipping costs. The company told Vermont officials that it no longer wanted to transport milk from around the Northeast to its plant in New York. “But they’re still shipping their products out here to us. Even though they won’t take our milk,” says George Osgood, a dairy farmer in Corinth, Vermont. Osgood previously sold milk to Horizon, but he and his wife have already switched the contract over to Organic Valley. He says communication in the small co-operative is markedly improved, although he’s hoping his pay will rise a bit if demand for organic dairy in the region increases.

Regulatory Changes Could Help

Bringing dairy in from other regions will likely be a reality very soon for these markets, as Horizon moves on from the northeast and seeks out larger organic farms in Ohio, Indiana and throughout the midwest, where larger quantities of milk can often be produced at lower prices. Many small farmers have long argued that’s in part due to a loophole in the Origin of Livestock provision, and they have pushed to tighten regulations around organic dairy. This week, the USDA announced its final ruling for the legislation, which will put a stop to cycling dairy animals between organic and conventional feeding.

The Origin of Livestock rule will take a year to come into effect and, until then, northeast dairy farmers are still figuring out their next steps. Many have signed on with other producers, such as Organic Valley. Some are heading to the spot market, a way for companies to buy up extra inventory when needed, providing inconsistent income for producers. Others are retiring or closing up shop. Osgood says groups such as the recently formed Northeast Dairy Taskforce are also trying to help yet are only producing suggestions that “aren’t even realistic.” The farmer says he heard a figure of $125,000 being floated as a retirement incentive, which he calls “ridiculous.” Instead, Osgood will keep going, just like many of the farmers whose lives were upended last year.

It’s clear that short- and long-term solutions are needed to solve the ongoing problems that dairy farms face. Organic Valley can bring these farmers into their fold today, and the NOFFP can try to get celebrity chefs to commit to buying organic dairy products from the northeast. Governmental task forces can pressure the USDA to implement its recommendations. But will any of these moves help the larger industry in the long run? “This isn’t a crisis of the moment,” Forgues says. “We have a crisis of a generation coming.”