
Canstar Blue survey ranks the vintage cheddar brand #1 in overall customer satisfaction, outperforming Bega, Cheer, and supermarket private labels.
An article published by Nine Lifestyle details the results of Canstar Blue’s annual consumer survey, which crowned Cracker Barrel as Australia’s favorite supermarket block cheese brand for 2026. Evaluating feedback from over 1,000 shoppers across major retail chains like Woolworths, Coles, and Aldi, the consumer research panel awarded Cracker Barrel five-star ratings for overall customer satisfaction, taste, texture, and packaging.
The victory underscores strong Australian consumer preference for aged cheddar profiles, with Cracker Barrel’s vintage line—crafted from 99% Australian ingredients—leading the category. Beyond its classic extra sharp and original blocks, the brand’s expanded specialty range featuring chili, caramelized onion, and cracked pepper cheddars helped score high marks for product variety and range.
The annual Canstar Blue ratings evaluate block cheese performance across key operational metrics: taste, texture, value for money, product variety, packaging functionality, and overall satisfaction. While value-focused private labels from Coles, Woolworths, and Aldi’s Westacre perform well on price point, established national brands continue to dominate sensory categories where aged flavor development and natural texture take priority.
Australia remains a high-consumption dairy market, with block cheddar remaining a staple ingredient in household food baskets. The preference for premium block options reflects a broader trend among grocery shoppers who seek a balance between daily kitchen utility and high-flavor natural dairy products, preferring versatile vintage blocks for snacking, grating, and entertaining platters.
Ultimately, Cracker Barrel’s top ranking highlights how brand heritage, consistent aging processes, and innovative flavor additions maintain consumer loyalty amidst rising grocery costs. By delivering strong performance across sensory benchmarks and practical packaging, the brand continues to anchor its position at the top of Australia’s competitive supermarket dairy aisle.
Source: Nine / Canstar Blue
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