Dairy Farmers of Canada has launched a consumer rewards program to thank Canadians for choosing dairy products made with 100 per cent Canadian milk.

“More Goodness” is a way to thank consumers who choose dairy products that feature DFC’s Blue Cow quality milk logo, which helps support local dairy farmers.

“Canadian dairy farmers are amongst the most trusted professionals in the country, working day in, day out to feed the nation,” says David Wiens, president of Dairy Farmers of Canada. “Our farmers not only produce high-quality milk, but they do so under some of the most stringent standards and sustainable practices in the world.”

DFC says More Goodness is a first of its kind. Working alongside Blue Cow partners and processors across multiple retailers and foodservice providers, the program celebrates and encourages consumer loyalty to Canadian dairy. Consumers who sign up for the rewards program will have exclusive access to special offers, contests, recipes, nutritional information and creative content curated by trusted professionals.