#MilkYourMoments encourages people to share their special moments of personal connection through their love of milk and great tasting dairy products, particularly in these challenging times.
#MilkYourMoments encourages people to share their special moments of personal connection through their love of milk and great tasting dairy products, particularly in these challenging times.
Whether it’s savouring a morning frothy latte with family at the breakfast table, a virtual afternoon tea with close friends enjoying home baked scones smothered in butter to sharing a tub of ice cream with a loved one during Netflix boxset, milk and dairy has always been there and will support those connections in this time of crisis.
The fully integrated marketing campaign will be delivered via social media channels, outdoor advertising, radio, retail point of sale and on packaging and, for the first time in over a decade, on television. An integral part of the #MilkYourMoments campaign is to create an advert for national television.
Graham’s are asking their customers across Scotland to share and post their own #MyGrahamsMoment via social channels for a ‘money can’t buy’ unique opportunity to be one of the winning Scottish ‘stars’ of this exciting new campaign advert. This will be televised from June across national TV channels.
It is at this time we realise and appreciate all the things we may have previously taken for granted, whether that is the presumption that we will always see milk on our supermarket shelves, or most significantly, the importance of our relationships, friends and family. When we are unable to see and have close contact with those we love and care for, it is ever more poignant. That is why I believe everyone will be able to relate to this new consumer campaign as it is about connecting people through their love and enjoyment of great tasting milk and dairy products.
Like most parents and grandparents across the country, I miss my family just now. My special ‘milk moments’ as a farmer will always be in the fields with my Jersey Girls, but now things have shifted slightly and as a father and grandfather I very much look forward to seeing my grandchildren’s faces on video calls as we enjoy a milky hot chocolate ‘together’. These cherished family moments are incredibly important to me, especially at this time.
To be in for a chance to win some amazing prizes, including the exclusive Scottish ‘star’ spot on the national television advert, as well as a monthly bundle of Graham’s dairy products for one year, please share all #MyGrahamsMoment stories and images via Instagram, Twitter and Facebook.
Follow the Milk Your Moments campaign at:
Twitter: @Milkyourmoment
Instagram: @MilkyourMoment
Facebook: @MilkYourMoment
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