Bipartisan Dairy PRIDE Act reintroduced to stop mislabeling of non-dairy products, protecting US dairy farmers and consumers.
Dairy PRIDE

Bipartisan Bill Aims to Protect Farmers & Consumers from Mislabeling.

A bipartisan group of U.S. Senators, including Peter Welch, Tammy Baldwin, Jim Risch, and Susan Collins, has reintroduced the Defending Against Imitations and Replacements of Yogurt, milk, and cheese to Promote Regular Intake of Dairy Everyday (DAIRY PRIDE) Act of 2025. This crucial legislation directly addresses the contentious issue of mislabeling non-dairy products that unlawfully use traditional dairy names. For the international dairy community, this bill signifies a concerted effort to uphold labeling integrity and fair competition.

The core purpose of the DAIRY PRIDE Act is to enforce existing regulations by preventing plant-based and other imitation products from using terms traditionally associated with dairy, such as “milk,” “cheese,” and “yogurt.” Proponents of the bill argue that the current lax enforcement by the FDA allows for consumer confusion and creates an unfair competitive disadvantage for legitimate dairy farmers and dairy producers who adhere to strict production standards.

The reintroduction of this legislation underscores the ongoing battle over product identity within the food industry. While alternative products have their place, the dairy sector contends that the nutritional and compositional differences between genuine dairy products and their imitations necessitate clear and accurate labeling. This clarity is vital for consumers making informed purchasing decisions and for safeguarding the reputation of authentic dairy.

For U.S. dairy farmers, who represent a cornerstone of the nation’s agribusiness, the mislabeling of imitation products directly impacts their livelihoods. The use of dairy terms by non-dairy alternatives can mislead consumers into believing they are purchasing nutritionally equivalent products, potentially eroding market share for real milk, cheese, and yogurt. The bill seeks to protect the economic interests of these dairy producers.

This legislative initiative is being closely watched by dairy economics experts and trade analysts worldwide, as similar debates over labeling standards are prevalent in many countries. The DAIRY PRIDE Act highlights the broader challenge of defining and protecting traditional food categories in an evolving marketplace, setting a precedent for how governments address food labeling disputes and protect the integrity of the dairy supply chain and its valued products.

Source: Senator Peter Welch: Welch, Baldwin, Risch, Collins Introduce Bipartisan Dairy PRIDE Act to Stop Mislabeling of Dairy Imitation Products

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