Australian consumers are driving demand for high-protein dairy, boosting traditional milk sales.
The cow’s milk market in Australia is experiencing a significant resurgence, largely driven by the increasing consumer focus on protein-rich diets. After a period of decline since 2020, sales of traditional dairy milk are now on the rise. This turnaround is attributed to a growing number of Australians actively seeking higher protein intake, with some consumers, previously opting for plant-based alternatives, now returning to dairy milk for its naturally superior nutritional profile and bioavailability, a key factor in dairy economics.
A pivotal development in this trend is the launch of Dairy Farmers High Protein Milk by Bega Group. This innovative product delivers an impressive 18g of high-quality dairy protein per 300ml serving, positioning it among the highest protein dairy milks available on the market while still offering a desirable creamy taste. This strategic product introduction directly addresses the evolving dietary preferences of Australian consumers who prioritize muscle maintenance, satiety, and overall health.
Katrina Strazdins, Group Manager – Nutrition at Bega Group, emphasizes that dairy foods are an exceptionally easy-to-absorb source of protein, making them highly effective for nutritional benefits. She highlights that Dairy Farmers High Protein Milk is also fortified with calcium, a vital nutrient supporting bone strength, muscle maintenance, and efficient post-exercise recovery. This comprehensive nutritional profile makes the new milk a compelling choice for health-conscious consumers and athletes alike within the agribusiness landscape.
While other high-protein products, such as yogurts and snack bars, have experienced a significant surge in popularity, the uptake of high-protein regular milk had notably lagged behind. The introduction of Dairy Farmers High Protein Milk fills this gap, offering a convenient and accessible way for Australians to integrate more high-quality protein into their daily routines without resorting to specialized supplements. This product innovation is expected to broaden the market appeal of traditional dairy products.
Dairy Farmers High Protein Milk is now readily available in Coles supermarkets across key Australian states, including New South Wales, Victoria, and South Australia. Its market entry reinforces the growing recognition of dairy milk’s potential as a natural, convenient, and highly effective source of high-quality protein. This development signals a positive trajectory for the dairy industry, affirming its adaptability and capacity to meet evolving consumer demands for functional and nutritious food options.
Source: Bastille Post: Protein is powering the return of cow’s milk
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