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4 Dec 2024
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Every store can have good strategies to attract customers. The big stores have branches in different cities, and the most recognized ones look for a space in shopping malls or first level malls that put them within reach of the most demanding consumers.
eDairyMarket: Digital stores and malls, the present of the global dairy ecosystem
eDairyMarket: Digital stores and malls, the present of the global dairy ecosystem

You may already have your store, where you offer your products or services, but can you imagine what you can achieve if your store is also in the most recognized shopping of… the web?

Of course! We are talking about your online store, in the most important marketplace of the international dairy market.

But maybe your business structure is still small and you haven’t thought about offering your products and services online yet.

A virtual shopping, puts your showcase at the level of the biggest companies. Some time ago I talked about the democratization of the dairy market, when I introduced you to eDairyMarket in Uruguay, during Mercoláctea.

More than 80 companies are already in eDairyMarket. No product or service involved in the dairy chain can be left out of the most important marketplace in the sector, and I will tell you why:

  • Visibility and Accessibility, whether you are a small service provider or a mega company, the leading dairy marketplace acts as a centralized platform where buyers and sellers can easily find each other.
  • By bringing all products and services together in one place, it improves visibility and accessibility for your customers and other players in the supply chain, creating a more efficient environment for sourcing and purchasing your products.
  • Variety and Diversity: The dairy chain encompasses a myriad of products and services beyond milk and dairy products. A marketplace store provides consumers with a wide variety and convenience to choose and buy, and allows producers and sellers to highlight their offerings.
  • Fostering Competition and Innovation: By allowing all market participants, large and small, to participate with equal visibility in the marketplace, healthy competition is fostered, motivating companies to improve their products and services, innovate their approaches and offer better prices.
    Competition also benefits customers by providing them with quality options and competitive prices.
  • Supply Chain Integration: The dairy chain involves several links, such as milk producers, processors, distributors and retailers. Having a marketplace that spans the entire supply chain facilitates integration and collaboration between these players. This can improve logistical efficiency, reduce costs and minimize coordination challenges.
  • Digital Marketplace Development: The dairy industry, like many others, is experiencing increasing digitization. Having all products and services on the industry’s most important marketplace will drive this development, leading to greater adoption of innovative technologies, such as blockchain traceability and online ordering systems.
  • Transparency and Trust: A well-regulated and managed marketplace contributes to transparency in the industry. Marketplace customers can access detailed information about products and their origins and build a bond of trust in the quality and authenticity of what they are buying.
  • Opportunities for Small and Artisanal Producers: In eDairy Market, smaller and artisanal producers have the same opportunity to showcase their products and compete on equal terms with large companies. This contributes to the diversity and richness of supply in the marketplace.

Global reach at zero cost: eDairyMarket works around the world, and this is the cherry on top, because there is no cost to upload your product or service and start selling!

 

I invite you to be an active part of the present of the global dairy market. It’s easy, it’s fast… and it’s free!

 

Welcome 🥛✨

eastAUSmilk’s President Joe Bradley and Government Relations Manager Mike Smith had an upbeat meeting with the new Queensland Minister for Primary Industries Tony Perrett last week.

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