Ag software company in capital raise to scale up.
Precision Farming is rapidly expanding its software-as-a-service (SaaS) platform to support farms, vineyards and orchards with smarter ordering, recording and compliance tasks around spreading and spraying.
The company is seeking $1.6 million through a 30-day capital raise to scale quickly and meet growing market demand in New Zealand, Australia and the United Kingdom.
Its digital farm data tools connect farmers and growers with contractors, tractor GPS guidance systems and key partner platforms like HawkEye and MyBallance.
Repositioned for growth, Precision Farming is setting its sights on New Zealand’s fleet of tractors, fertiliser spreaders and chemical sprayers with subscription services designed for contractors, farmers and growers.
Farmers, growers and contractors will connect their equipment with their fertiliser suppliers using a common platform for job management on the farm and automated data collection.
Precision also offers an app called Spreadify as an affordable way for farmers to connect with the web platform.
By linking with partners such as Ravensdown and Ballance, the platform streamlines ordering systems, enabling customers to achieve accurate nutrient placements and generate verifiable proof of placement.
Precision Farming is owned by former prime minister Sir Bill English and his family.
Over the past two years, the business has evolved from truck cab GPS installations to a SaaS platform that connects world-leading hardware.
Sir Bill has enlisted NZAB – the country’s largest agricultural brokers – to manage the investment opportunity for eligible or wholesale investors.
NZAB managing director Scott Wishart said the aim is to make farmers’ lives easier and provide automation and services for some of the time-consuming processes.
“It is not just making the books balance, but timely decision making, environmental performance and involving all stakeholders with timely information.
“Having that information at the fingertips adds a lot of credibility when accessing capital.”
Sir Bill said the Precision Farming service is based on connecting jobs on farm.
“There is a lot of siloed data around which is not being used, and it is being looked at by people who don’t actually make decisions.
“Farmers’ decisions really matter, because if we screw up the balance of environmental protection and agricultural production, that’s bad for New Zealand.”
Many farmers and their partners still rely on outdated manual methods – verbal directions, paper maps, imperfect memories – or the installation of expensive additional hardware.
With about 30-40% of fertiliser being self-spread on farms and orchards, data is often kept in farmers’ heads or on a scrap of paper, then manually entered into reporting platforms without audit trails, making duplication and error all too common.
Sustainability credentials are now a must for farm consents, market access, valuations and legislative compliance, with a growing need for these processes to be digital.
Precision Farming’s extensive library of farm maps is connected to hundreds of vehicles and around half of the fixed-wing agricultural planes.
Chief executive Chloe Walker – who is a dairy farmer in the Taupō region and was a Kellogg Scholar in 2024 – said the company’s ethos is collaboration and connection, linking a job request to the relevant product, the operator and the hardware completing that work, thereby providing a record of what actually occurred on the land.
“Much of the relevant information is not moving, whereas we connect machinery platforms to farm software programmes with an agnostic network and provide a cost-effective way of doing that.”
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