Launching just in time for Earth Day, the product has been audited and verified by Toitū Envirocare, an independent certifier that verifies carbon emissions across the product life cycle. To meet the carbon zero requirements, Fonterra calculated the carbon emissions required in the distribution of Anchor butter from farm to consumers’ homes, developed a plan to reduce emissions further and supported renewable energy projects to offset emissions that couldn’t be reduced.
“We’re excited to celebrate Earth Month with the launch of our Organic carbonzero Certified Butter. Not only does it taste great, but our butter can help everyday consumers live a more sustainable life. With sustainability and the environment a core pillar of the Fonterra brand, we’re thrilled to be amongst the first companies to offer U.S. consumers a carbon zero butter option,” says Megan Patterson, Americas Marketing Communication Manager, who is spearheading the consumer launch.
The product is set to hit New Zealand store shelves this month, but it remains unknown as to if the carbonzero butter will make its way to U.S. grocery stores.
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