Fluid milk sales for February 2025 are lower than the same month a year earlier.
According to data from the USDA Agricultural Marketing Service:
- Total sales: February 2025 sales of packaged fluid milk products were estimated at 3.4 billion pounds, down 2.2% from the same month a year earlier. At 7.2 billion pounds, year-to-date sales of all fluid products are down 1.3%.
- Conventional products: Monthly sales totaled 3.1 billion pounds, down 2.5% from the same month a year earlier. Sales of flavored whole milk were 2.3% higher than last year, while low-fat (1%) milk was down 12.8% from February 2024. Year-to-date 2025 sales were estimated at 6.7 billion pounds, down 1.7% from this time last year. Whole milk and flavored whole milk year-to-date sales were slightly higher than 2024.
- Organic products: January sales totaled 241 million pounds, up 2.8% from a year earlier. Whole milk sales were up 6.9% and reduced fat (2%) milk sales were up 5.5%. Year-to-date organic fluid milk sales were estimated at 517 million pounds, up 4.8% from this time last year. Organic represented about 7.1% total fluid product sales in February.
The U.S. figures are based on consumption of fluid milk products in Federal Milk Marketing Order (FMMO) areas, which account for approximately 92% of total U.S. fluid milk sales, and adding the other 8% from outside FMMO-regulated areas. Sales outlets include food stores, convenience stores, warehouse stores/wholesale clubs, nonfood stores, schools, the food service industry and home delivery.
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