“It was awesome to see not only where our milk goes but to find out more about the range of ways it’s used.”
That’s the reaction from Mid-Canterbury farmer shareholder Jay Schmack after a recent visit to the Co-op’s Te Mātāpuna Innovation Lab in Singapore with her husband Wayne.
Fellow farmer shareholders Dave and Karen Ellis were also part of the visit, organised by Fonterra’s Southern Central Canterbury Regional Manager Tom Munro.
“We got talking to Tom at a local event and mentioned that we had a day layover in Singapore on our way back from South Africa for the All Blacks’ matches in September,” says Jay. “He suggested a visit to the innovation lab which sounded like an exciting opportunity.”
The Innovation Lab, which opened in February, is one of several similar Co-op facilities around the world, the others being in Melbourne, Amsterdam, Chicago and six in China. They act as an in-market extension of the Fonterra Research and Development Centre in Palmerston North and the teams work on a range of innovative applications using the Co-op’s NZMP ingredients, such as bakery products, beverages, dairy foods and snacks, to suit the local trends, tastes and cultures. The Singapore lab is focused on Fonterra’s Southeast Asian markets and regularly hosts customers and suppliers to develop products tailored to that region.
“They gave us a great presentation on the different markets and applications and we were able to sample some products,” says Dave.
“It was very interesting to see what they do there and learn more about the growing demand for New Zealand dairy and proteins across the region.
“We didn’t know much about the scale of the market across Southeast Asia and other regions. When you look at the world markets compared to our small domestic market it puts into perspective the value that can be created by focusing more on the Foodservice and Ingredients areas.”
The staff were really open about how they’re working to expand the markets for our milk and create demand for high-value products and ingredients.
That’s a sentiment echoed by Jay who says seeing the experts in action was a unique opportunity.
“We’ve done the Understanding Your Co-operative Programme at Fonterra’s Head Office in Auckland and while that was informative, learning first-hand about the enormous amount of work that goes into creating value for shareholders is at another level,” says Jay.
“The staff were really open about how they’re working to expand the markets for our milk and create demand for high-value products and ingredients.”
Tom Munro says he was pleased that the farmers got a lot out of the visit.
“It’s great to be able to offer these unique experiences for our shareholders. We’re always looking for ways that can help farmers build a deeper connection to the Co-op,” says Tom.
“Jay, Wayne, Dave and Karen are really engaged so it was a pleasure to be able to give them this opportunity.”
The Innovation Lab’s Technical Manager Michael Hii says the team was proud to be able to showcase what it does.
“We know farmers work hard every day to produce some of the world’s finest milk and we couldn’t do what we do without them,” says Michael.
“We’re happy to support these visits as they help to create important connections across our entire supply chain.”
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