Fonterra | Fonterra spreads UHT cream around China bakeries

Fonterra has launched a new UHT cream product in China for use in bakeries, of which there are tens of thousands of foodservice customers in the country.

Co-op launches new cream at major import expo in Shanghai.

Fonterra has launched a new UHT cream product in China for use in bakeries, of which there are tens of thousands of foodservice customers in the country.

Anchor Easy Bakery Cream was revealed at the China International Import Expo (CIIE) in Shanghai, where Fonterra Foodservice China has a booth.

Greater China chief executive Teh-han Chow said new products like Easy Bakery Cream are key to maintaining and growing market share in China.

“The new cream product aims to attract new customers who want a full-dairy bakery cream with good functionality at a competitive price.

“Together with our Anchor Whipping Cream, this new product will consolidate our leadership position in the UHT market,” Chow said.

Aside from the new UHT cream, Fonterra showcased a number of other innovative and sustainably produced dairy products at its booth at CIIE this year.

Included was the Carbon Footprinter tool to help customers calculate the emissions profile of products they buy.

Trade and Agriculture Minister Todd McClay attended CIIE with a New Zealand trade delegation that included Fonterra chief executive Miles Hurrell.

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Topics |
Fonterra, UHT cream

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