The decision to invest in the Eltham site is a crucial piece of data journalism that signals Fonterra’s commitment to capitalizing on premium market segments. By expanding production of Edam and Gouda, the cooperative is positioning itself to meet the specific consumer preferences of key international markets, particularly in Asia and the Middle East. This focus on adding value through specialized products is a defining trend in modern dairy economics, as companies seek to move beyond the volatility of commodity markets.

The upgrade has also had a significant and positive impact on the local community. The investment secures the future of the Eltham manufacturing site and the jobs of more than 100 local employees. This commitment to the Taranaki region demonstrates how major agribusiness decisions can have far-reaching local benefits, supporting both the workforce and the dairy farmers who supply the plant with a steady stream of milk.

To achieve this impressive increase in capacity, Fonterra installed a new state-of-the-art automated cheese production line. This technology will allow the plant to produce a consistent and high-quality product at a much greater scale. The new packing line and storage facility, also part of the upgrade, will ensure that the increased volume of cheese can be processed efficiently and prepared for export to its target markets around the world.