The event is strategically planned for the North 40 parking lot located at 4400 10th Avenue South. It will operate during the key after-work hours, running from 3:30 p.m. until 6 p.m., or until the entire supply of milk has been distributed to the community. This time slot maximizes accessibility for families and residents who may be struggling with current economic challenges and need support securing basic food staples.

This giveaway is not an isolated effort; it follows a similar, successful event held by the company in June. Lynda Sowell of Meadow Gold Montana emphasized the local sourcing of the product, stating that they “provide and produce Montana Meadow Gold products from our Ag producers right here in our state.” This highlights the importance of keeping the benefits of the local dairy supply chain within the Montana community.

Brian Herzog of the Dairy Farmers of America commented on the motivation behind the outreach. In a news release, Herzog articulated that given the “struggles that people in our communities are dealing with right now,” the organizations felt it was an opportune time to help by “sharing some of the nutritious Montana Milk we produce.” This action firmly positions dairy producers as active, compassionate contributors to community welfare and food security.