The program’s structure is a dynamic, eight-week virtual experience built to accelerate business growth. Participants engage in a series of intensive workshops and collaborative sessions with a wide range of industry experts. This hands-on mentorship is a key component, providing startups with the strategic guidance and practical knowledge needed to navigate the complex landscape of the food and beverage industry and the broader agribusiness sector.

A central element of the program is its focus on bringing new and exciting dairy products to market. The accelerator targets entrepreneurs who are utilizing dairy ingredients in innovative ways, helping them refine their product, build a robust business plan, and prepare for market entry. This focus on consumer-facing innovation is a strategic move to ensure the Midwest dairy industry remains relevant and competitive in a constantly changing retail environment.

The accelerator culminates in a high-stakes live pitch event, where finalists have the opportunity to present their business plans to a panel of judges. The winners receive prize money, which is intended to help them scale their businesses and transition from startup phase to full commercial operation. This financial injection, combined with the comprehensive mentorship, provides a powerful platform for these burgeoning companies to achieve sustainable success.