Millions of Americans are turning to the frozen and dairy aisles to tackle their New Year’s resolutions, new research reveals. A survey by the National Frozen & Refrigerated Foods Association (NFRA) shows that 66% of shoppers value pre-portioned ingredients for health goals. In comparison, 75% cite cost savings as a top reason for choosing frozen and dairy products.

“Resolutions can be tough to maintain with busy schedules and tight budgets,” said Tricia Greyshock, NFRA President and CEO. “Frozen and dairy options make it easier to eat healthfully, save money, and prepare meals efficiently.”

Frozen and Dairy Solutions for Families

Families rely on frozen and dairy options to meet health and budget goals. The survey found that:

• 77% of parents use pre-portioned ingredients for healthier meals.
• 75% turn to frozen foods to simplify morning routines.
• 52% reorganized freezers and refrigerators in January to plan for the year ahead.
• 50% switch to yogurt for healthier snacking.

These trends highlight the growing role of frozen and dairy products in modern meal planning.

Younger Shoppers Lead the Charge

Generation Z and millennials are reshaping how frozen and dairy aisles are used. According to the study:

• 86% explore global flavors through frozen options.
• 88% prefer meals that can be prepared in under 45 minutes.
• Frozen food purchases among younger consumers are up from 2023 levels, signaling sustained interest.

This generation embraces convenience without compromising on culinary exploration.

Health and Budget Priorities Align

Health and affordability are top priorities for today’s shoppers. The survey found:

• 66% rely on pre-portioned ingredients to support health goals.
• 67% use bulk buying to reduce costs and minimize food waste.
• Popular budget-friendly staples include milk (52%), cheese (51%), and yogurt (48%).

These choices help consumers eat well while staying within budget.

Discovering the Value of Frozen and Dairy

NFRA’s ReDiscover Dairy & Frozen campaign encourages consumers to revisit these aisles for inspiration. Tools like the Easy Home Meals recipe library and video tutorials empower shoppers to create delicious, time-saving meals.

The campaign also features incentives, including $600 coupon books and a $10,000 sweepstakes, to showcase the innovation and variety available in frozen and dairy sections.

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