The strategy is built on a dual approach: premiumisation through format innovation and increased versatility for everyday use. With the introduction of Burrata Minis and Mozzarella Basil Infusion, Galbani is seeking to transform Italian cheese from a niche recipe ingredient into a more frequent, high-margin staple, particularly for summer dining and informal occasions.

Burrata Minis respond directly to changing consumer needs by offering portion-controlled servings that reduce food waste and improve accessibility. By shifting burrata from a centrepiece product to a flexible addition for salads and pasta, the brand aims to recruit new consumers and encourage trading up from standard mozzarella into higher-value segments.

Meanwhile, the Mozzarella Basil Infusion represents a move into flavour innovation, simplifying preparation for consumers by embedding a classic Caprese profile into the cheese itself. This product is designed to drive trial in convenience-driven settings such as barbecues and picnics, lowering preparation effort while enhancing perceived quality.