The funding is designed to help not-for-profit organisations and community groups develop and deliver projects that increase mental health education, build community connections and improve overall wellbeing. Priority is given to initiatives that help residents understand mental health issues, reduce stigma and encourage help-seeking behaviours, crucial in communities where isolation and distance from services can exacerbate stress.

FRRR head of granting Jill Karena highlighted the unique challenges faced by people living on rural properties or in small communities, where mental health support tends to be scarce and asking for help can be socially and logistically difficult. She noted that community-based groups are often best placed to deliver support because they are already embedded locally and trusted by residents.

The IAGP grants are split into two funding streams: one focused on broader community wellbeing projects, and the other specifically supporting farmers and farming communities. Past grant recipients have used their funding to train volunteers in mental health first aid, host local wellbeing events that foster social connection, bring in speakers to share personal mental health experiences, and create accessible safe spaces where locals can talk openly about mental health.