From parenthood to politics and hiding the holiday elf to celebrating that cottage cheese is “having a moment,” the Modern Day Farm Chick’s humor and sincerity are a big hit.
As row crop producers continue to struggle with low commodity prices and rising input costs, life in the dairy world is taking a turn for the better. As co-host Tyne Morgan states on the latest episode of the Unscripted podcast, “Dairy is back, baby!” The episode is the first live production of the podcast, which was done at this week’s MILK Business Conference at Caesar’s Palace in Las Vegas.
Newly released USDA data shows in 2023 America’s dairy consumption returned to 1950s levels at 661 lb. per person. Record-breaking cheese consumption and increases in butter, cottage cheese and yogurt sales have all helped add to domestic demand, putting smiles on the faces of dairy producers.
“Cottage cheese is having a moment,” guest Annaliese Wegner tells Morgan and co-host Clinton Griffiths on the podcast. Better known on social media as Modern Day Farm Chick, Wegner and her husband, Tom, attended the conference and made time for a special appearance on Unscripted. With 63,000 followers on Instagram and 148,000 on Facebook, Wegner is a leading social media influencer for the agriculture industry. While humor is a big part of her appeal, she was inspired more by anger to begin posting online, initially through a blog.
“More and more of my friends on Facebook were sharing things about agriculture that weren’t true and it made my blood boil,” she recalls. “When I first started, my goal was to bust myths and share facts, to talk about what modern day farming is.” She soon realized that a softer approach was a better way to achieve her goal. Shifting her focus to posts about daily life on the family farm as well as about her hobbies, interests and raising twins, she found a growing audience. “You build connections,” she says. “You build trust. So when I do talk about farming, they believe what I say.”
Bridging the gap between ag producers and consumers remains a cornerstone of her social media efforts. As for the often humorous tone of her posts, she says it comes naturally. “Life is funny,” she says. “Farming is funny. Do we want to get angry about it and let it ruin our day or do we want to laugh about it and move on?”
For ag producers interested in creating their own social media presence, Wegner advises, “Don’t overthink it. Don’t try to make it the perfect post. People just want to see you and what you do in your life and on your farm. They just want to relate to another person.”
Watch the episode of Unscripted
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