Dairy farmers | How Shuck promoted dairy in Somerset County during a pandemic

Somerset County dairy farmers can rest assured their product has been promoted through inventive ways by their dairy princess, even in the midst of a pandemic.

In the past year, COVID-19 has led to restraints on almost everything, including dairy promotion. But Somerset County dairy farmers can rest assured their product has been promoted through inventive ways by their dairy princess, even in the midst of a pandemic.

Mirá también:

The Power of Technology on Today’s Dairy Farms

Abby Shuck held the title of Somerset County Dairy Princess for the past year. She was named one of the top seven finalists, and received runner-up presentation and honorable mention (top five) with her scrapbook and speech at the Pennsylvania Dairy Princess Pageant.

She is the daughter of Dale and Tanya Shuck of Garrett. Her reign ended May 31.

Abby Shuck gives her farewell speech at the Dairy Princess Coronation. Jackie Caughenour

Being too busy to do a final tally just yet, Shuck estimates that she presented nearly 125 dairy promotions during the past year.

Mirá también:

Aussie retailer boosts direct milk buying model

“But I think we were able to reach out, one on one, to many consumers along with help from producers to get the word out about dairy products. Also, I met a lot of new people and made many new friends this year.”

In November of 2020, in honor of Thanksgiving, Shuck conducted a “Thank a Farmer” series to show gratitude to our local dairy farmers. She visited multiple dairy farms in Somerset County, interviewed and gave them a spotlight about their family’s operations on the Somerset County Dairy Promotion Facebook page.

Shuck said the series was her favorite promotion of the year because she was able to meet some great people. They shared their ideas on how and what they wanted her to pass on to the public about dairy.

Normally, dairy promotions presented in classrooms are done in person, but this year most of the school promotions were conducted virtually.

A recent visit to the North Star Elementary School was Shuck’s next favorite promotion this year — probably because it was her first “in-person” school promotion, and she was the school’s first guest speaker of the year. She said the students were enthusiastic about her visit and were ready to learn about dairy.

Shuck had planned to visit the school for only a couple hours, but because they were so excited, she ended up staying most of the day, visiting each classroom.

As for a third favorite promotion, Shuck couldn’t decide. It was a toss-up between two.

In February Shuck visited nursing homes in the county, where she left each resident with a Valentine’s Day card and cheese sticks.

The other tie included her “Ice Cream Trail” series in July, where she visited ice cream stands across the county — of course sampling something at each stop.

For her last stop, Shuck took the trail to the Meyersdale Healthcare & Rehabilitation Center, sharing ice cream treats and ice cream cone crafts with residents there.

The “Ice Cream Trail” was an original idea thought up by Shuck and her mother, Tanya — something seemingly not done before by Pennsylvania dairy princesses, but now a trend among other dairy royalty.

A special memory for Shuck this year was giving chocolate milk to drivers in the winner’s circle at the Jennerstown Speedway. She rode in the pace car, sat in the VIP section and took a seat of the Allied Milk Producers race car.

On June 1, Shuck passed on the crown and the responsibility of Somerset County Dairy Princess to Kaitlyn Stoltzfus of Berlin for the next year.

Shuck advised Stolzfus: “Just take one day at a time. It can be overwhelming, but it is also very rewarding. Enjoy your time at the state princess pageant, take things as they come and don’t get too stressed, enjoy the experience. You’ll make many new friends.”

Shuck thanked her mom for helping her with coming up with creative ideas for promotions and for driving her to places she needed to attend. She also thanked the dairy farmers of Somerset County for allowing her to be their voice for the past year.

Nestlé exits dairy, juices in Ecuador with Grupo Gloria deal

Look also

Returns On Capital At Nestlé (VTX:NESN) Have Hit The Brakes

You may be interested in

Fact Check: Bovaer’s active ingredient not detected in dairy products

Returns On Capital At Nestlé (VTX:NESN) Have Hit The Brakes

Federal dairy orders unpacked

Topics |
Dairy farmers, Farmers

Legal Notice

Legal notice about Intellectual Property in digital contents. All information contained in these pages that is NOT owned by eDairy News and is NOT considered “public domain” by legal regulations, are registered trademarks of their respective owners and recognized by our company as such. The publication on the eDairy News website is made for the purpose of gathering information, respecting the rules contained in the Berne Convention for the Protection of Literary and Artistic Works; in Law 11.723 and other applicable rules. Any claim arising from the information contained in the eDairy News website shall be subject to the jurisdiction of the Ordinary Courts of the First Judicial District of the Province of Córdoba, Argentina, with seat in the City of Córdoba, excluding any other jurisdiction, including the Federal.