Without Coffee Drinks, Adult Consumption Could Be Near Zero
The long-term, dramatic decline in white milk per capita consumption is well documented. But the implications for dairy families are enormous and, in my opinion, irreversible. And the hemorrhaging is not just the result of competitive beverages, non-dairy “milks” and the fact that Lactose Intolerance is the disease de jour. There are other factors that make even slowing the decline in per capita immensely complicated and challenging.
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