1. Dairy production growth: moderate growth in global milk production is expected, with an estimated 1% increase in total milk supply compared to the previous year. Dairy producers can take advantage of this trend by looking for ways to increase their efficiency and productivity, such as adopting advanced production and supply chain management technologies.

2. Demand for healthy dairy products: Consumers are increasingly looking for healthy dairy products and low-fat, low-calorie alternative options. Dairy producers can innovate by developing dairy products with improved nutritional profiles, such as low-fat milk, probiotic yogurt, vitamin-enriched milk and lactose-free dairy products.

3. Sustainability and animal welfare: There is a growing concern for sustainability and animal welfare in the dairy industry. Producers can innovate by adopting sustainable farming practices, reducing their carbon footprint, improving waste management and ensuring the welfare of their animals.
Digitalization and technology: Digitalization and technology play an important role in dairy innovation. Producers can leverage digital tools and technology solutions to improve production efficiency, herd health monitoring, dairy product traceability and consumer interaction.