The answer is actually a lot. Many see eastAUSmilk as necessary to ensure government, processors and retailers take the views of the dairy industry seriously when making policy decisions around the farm gate milk price, environment, animal welfare, a fair market to trade our product in and the general right to farm. There has been a tremendous value returned to the farm gate milk price with the end of $1 a litre milk and the introduction of the mandatory code of conduct that has seen considerable genuine competition for milk.