“It worked out really well considering we’d never done anything like that before,” Hansen says. “And we were lucky because it only took one take.”

While Blake is all smiles in the final cut, he did need a bit of convincing before film rolled, Hansen says.

“At first he’s like, no, I do not dance with chairs,” she says. “He’s not super willing to make a fool of himself all the time, but, with these, he’s a good sport.”

The “Flashdance” video built on another silly video the dairy posted in November showing Blake dressed as Cousin Eddie from “Christmas Vacation” cleaning out the cows’ manure pit.

“That really opened our eyes to the reach we could get from doing videos of the farm and educating about farm life in a funny way,” Hansen says. “That was also the start of Blake being willing to do something ridiculous.”

How Hansen’s Dairy came up with the videos

An Iowa Heritage Farm, a designation given to farms owned by the same family for 150 years or more, Hansen’s Dairy has been diversifying its products and portfolio since the early 2000s, when the four Hansen brothers decided they all wanted to move back to the farm and raise families.

But for the farm to support four growing families, they had to expand the traditional dairy farm model of selling milk to a co-op. So in 2004, they opened their own creamery, where they produce milk, cream, cheese curds, butter and ice cream that they sell in their two retail store locations and distribute throughout eastern Iowa.

They also raise Wagyu-Holstein cows for beef and have opened up their farm to agritourism, welcoming about 9,000 visitors a year to learn about the work that goes into the milk in their cereal bowl and to pet the farm’s six kangaroos, the dairy’s mascots, which Blake picked up after a trip to Australia.

Today, all four brothers, their families and another 40 employees work for Hansen’s Dairy. And everyone gets in on the fun when the marketing department is thinking up new video ideas, Hansen says.

Most of their concepts come from someone just saying a funny movie line and the others bouncing it around until they come up with a skit, she says. In addition to “Flashdance” and “Christmas Vacation,” they’ve spoofed “Jerry McGuire” and are working on something based on “Napoleon Dynamite.”

But all laughs aside, the dairy is also trying to reach a younger generation with its videos in an effort to stem the decline of milk consumption, which has been “trending downward for more than 70 years,” according to the USDA.

“It does kind of feel like we’ve lost a generation of milk drinkers, whether that’s because of the rise of plant milks or just that there are a lot of other beverage choices on the shelf,” Hansen says.

“There’s this idea that milk is not sexy anymore, which is why we’re being funny about it,” she adds. “We just want to drive home the point that milk is nutritious, natural, good for you, affordable and readily available in order to get people to remember to put dairy back in their diet.”