The display cows are each 7 feet and 6 inches in length, 28 inches wide, and 55 inches tall. Unlike the dairy cows on New York farms that can weigh nearly 1,000 pounds, these life-like fiberglass cows weigh about 100 pounds each.

A naming contest for the cows is under way, and New Yorkers are encouraged to go to @NYAnimalAg on Facebook, Instagram and Twitter and comment on the posts with what they want the cows to be named.

Once the cows are named, the #DiscoverNYDairy initiative social media campaign will begin. The cows will visit well-known landmarks, destinations, and restaurants from central New York down to Long Island and back up again, stopping at familiar places where dairy products are sold to help New Yorkers discover dairy products, and the faces and farms that help get those products to their kitchen tables.