The Honour Standard includes a declaration that It is our honour to be a family made up of organic farmer shareholders, highly skilled and passionate staff and a team of Directors that ensure our focus is on continuous improvement – for the betterment of our cows, our land and our people.
After undertaking extensive market research ODH recognised that consumers were seeing the word ‘regenerative’ in a lot of marketing but did not fully understand what it means and what is involved farm-side in the food production system.
ODH recognised this feedback and brought to life its Honour Standard to show consumers transparency and confidence in the dairy products it produces. ODH Business Development Manager, Hayley Denney, explains why the Honour Standard is important.
“Our farmers work incredibly hard to uniquely nurture their farms, ensuring they are climate resilient and managed in an organic-certified, sustainable, and regenerative manner. Our farmers have a lens over the whole ecological approach, from the soil up, which is just how nature intended,” explains Hayley.
The organic co-op has extensive riparian plantings and farm management practices to enhance water quality and biodiversity in waterways on their farms. ODH farmers are future-proofing their farms by growing deep mineral nutrient dense soils to ensure soil microorganisms are well looked after – these play an intricate role in the function of healthy land, healthy cows, and healthy food.
“ODH is independently organic audited, and the Honour Standard compliments our NOP/USDA certification as it gives our customers assurance that we’re independently verified. This shows that our product is of the highest organic quality and is traceable back to the farms that do the best for their land, animals, and people. Being transparent is important to our farmers, it’s what we’re all about” says Denney.
The demand for organic dairy products has grown immensely over the past few years, with ODH expanding from selling raw milk domestically to a fully-fledged agribusiness exporting internationally through its B2B brand A3™, as well as launching its consumer products brand, Ours Truly. Ours Truly Full Cream A3™ Milk was a finalist in the 2021 New Zealand Artisan Awards, which celebrates product innovation by artisanal New Zealand Food and Beverage producers.
ODH uses independent verifiers to certify their farming processes, land, and animals. All ODH products have organic international accreditations attached to them, so customers can trust they are buying from a registered and 100% farmer owned New Zealand organic dairy co-operative that supplies unique nutrient-dense dairy across the globe.
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