THE flavour explosion from the first bite of a delicious nectarine begins with picking the best fruit from healthy trees, that can only be sustained through fertile ground, sunlight and water.
Food Needs Water is a community-led initiative created by dairy farmer Natalie Akers, to celebrate the volume of food produced in the region. Their Push the Blue Button Campaign has been set up to ensure that the growers and food producers of Northern Victoria have the vital water they need to continue the sustained growth of the region.
It is hard to imagine that a little over a year since the large portion of the state was in flood, we would need to worry about water, but Australia has a long history of droughts. With the Federal Government’s planned water buyback, many growers and producers of food and fibre products in Northern Victoria are worried about what will happen when the state is hit by another long hot summer. That is why food producers Bega, Fonterra, Ky Valley, Noumi and Saputo have joined together to help Natalie Akers fund the project, which will have presenter/journalist Charles Wooley front their commercials.
“Water is the critical ingredient to all the food grown across Northern Victoria and with our growing population we want to ensure we have enough for the future,” said Natalie Akers.
“Less water means less food, more imports and higher grocery prices.”
For more information and to Push the Blue Button visit foodneedswater.com.au.
